Count Me In
Are You In? Campaign
Count Me In for Women's Economic Independence is the nation's leading provider of education, resources and support for women entrepreneurs with post-start up businesses. In 2009 the organization began the process of rebranding and and overhauling their program offerings. They sought to refocus the attention of their existing online community, the growth and engagement of which had plateaued, and inspire those women to reach out to their peers on behalf of Count Me In.
A previously conducted survey of members revealed an average age of 45 and that their comfort with social media and video sharing sites varied widely. To ensure reach into the personal networks of women who did not use online networks, we launched "Are You In?" simultaneously in a call-to-action mass email, on the home page of www.countmein.org, and with a push to select community influencers.
- 16, 954 views
- 19% increase in Facebook followers (4 weeks after launch)
- 21% increase in interactions (4 weeks after launch)
- 38% increase in community membership registration